Idomoo expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer’s own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communication channels and no CRM data, it is a powerful customer engagement route to build strong brand affinity and connection.
“We are giving a boost to our approach to product innovation. We believe that personalization can enhance the overall product experience – particularly in gifting,” said Josep Hernandez, Senior Director Global Communications Planning and Media, Mondelez International. “We got so much more than we expected – Facebook gives us an unprecedented pool of assets to enhance the connection between consumers, and Idomoo Social is helping us bring these to life.”
With the success of these two campaigns in India and Australia, Cadbury intends to expand the use of Idomoo personalized videos to markets worldwide.